At YCG we believe in the power of trust, intention, thoughtful planning, and disciplined execution to drive unparalleled results and optimize performance at every level - individual, team, and organization. We use the intentional change process as the framework for defining and driving the changes an organization is seeking.
The Coaching Process
Whether it's executive or business performance coaching, the process is framed by intentional change. We start with building trust, understanding purpose and vision and then assess current state. From there we build a plan and partner with our clients to execute that plan
What to expect
Whether you're looking to enhance individual, team, or business performance, YCG will help guide you through positive transformation, leaving those involved feeling an enhanced sense of well-being, purpose and intentionality, while driving exceptional business results.
Our Process
Phase 1
Discovery:
Deep dive into your current state, desired outcomes, and transformation readiness
The initial sessions with Erica will include the following, focused on building trust and crystallizing your ideal future and sense of purpose:
Sharing your story – as much as you’re willing to share.
Exploring your strengths
Learning your core values
Reflecting on when you are at you’re best
Beginning to articulate your high stakes, “no holds barred”, vision for your life.
Beginning to work on articulating your purpose.
Phase 2
Design:
Create a customized approach that addresses your specific challenges and opportunities
Build a plan to help you move ever more towards your work and life aspirations
This plan will likely include changes to your daily and weekly routines and practices to build greater resilience– including:
Movement
Nutrition
Mindfulness
Time mastery
Radically intentional, focused work
Recovery time
Identification of feedback loops with trusted people in your life and work to support the changes you are making and give you feedback on the impact those changes are having on your performance in life and work.
Phase 3
Implementation:
Hands-on coaching and advisory support throughout your transformation
Erica will work directly with you and your team to put your transformation plan into motion.
Coaching and advisory sessions will focus on real-time decisions, priorities, and momentum.
You’ll receive tools, feedback, and accountability to ensure the work doesn’t stall.
Support will extend across leadership and operations to ensure alignment and action at every level.
Phase 4
Integration:
Ensure sustainable change through capability building and system reinforcement
Ongoing coaching sessions will check in on progress, helping you reflect, adjust, and stay on course.
Erica will help you identify and remove obstacles that hinder long-term growth.
You’ll get tailored guidance on refining habits, routines, and team rhythms to build resilience and optimize performance.
As your organization evolves, Erica will work with you to adapt your plan—ensuring change sticks and continues to serve your goals.
Confidentiality
Ms. Ishida views the coaching relationship as sacred. All that is shared within the coaching conversations will be kept confidential, unless you, as the client, agrees and wishes to share specific details with someone from work or home. Progress made in the coaching sessions, and resulting from those sessions, that is of interest to the client’s employer, can be discussed, but in ways that are thematic and not deeply personal, and only in ways and words that the client feels comfortable with sharing.