Bridge strategy and execution with a CEO who’s done both

For CEOs ready to lead beyond traditional boundaries

Helping you lead with strength and purpose

Partner with us to transform your leadership impact and organizational performance. As a dual CEO with 20+ years of Fortune 500 and startup experience, Yellow Cedar Group founder and CEO Erica combines neuroscience-based coaching with proven strategic execution to help visionary leaders and their teams navigate complex transformations.

Yellow Cedar Values

Grow
the good

Do
What’s Right

Seek
and Speak
the Truth

Enhance
Equity

Be
Tenacious

Our Core Services

Executive Coaching for Transformational Leaders

For systems-minded CEOs and leaders who want to deepen their impact and grow organizations that thrive in complexity.

Ideal for leaders who:

  • Think systemically—seeing the connections between strategy, culture, and operations.
    Guide with heart—grounded in purpose, empathy, and integrity.
    Are ready to grow—committed to evolving leadership and creating impact beyond conventional boundaries.

You’ll gain:

  • Enhanced ability to navigate complexity and ambiguity

  • Stronger capacity to inspire and align teams around shared vision

  • More effective strategies for managing resistance and accelerating change

  • Improved resilience and decision-making under pressure

  • Greater alignment between personal values and leadership actions

Strategic Execution & Change Advisory

For executive leadership that needs help identifying and addressing what’s getting in the way of execution—and the help to move you through it.

Our approach:

  • Systems Assessment: Map the current state across strategy, structure, culture, and capabilities

  • Gap Analysis: Identify specific barriers to execution and change readiness

  • Intervention Design: Create targeted solutions using Intentional Change Theory and Appreciative Inquiry

  • Implementation Support: Guide your teams through transformation with hands-on coaching and accountability

You can expect:

  • Faster execution and agility in the face of change

  • Aligned, collaborative leadership teams

  • A resilient culture with growing leadership capacity

Pricing

Services and Pricing are customized to each client.  Generally, the services provided will be billed as a monthly subscription or billed up front as a retainer.

Working with
Yellow Cedar Group

We work with leaders who are already operating at a transformational level of consciousness—those who understand that sustainable success requires integrating business performance with human development.

If you're ready to move beyond traditional command-and-control approaches and create organizations that can thrive in complexity, we should talk.

Meet Erica Ishida

As CEO of Yellow Cedar Group, Erica works with leaders who are ready to operate at a transformational level—those who see beyond immediate challenges to systemic opportunities and are committed to creating lasting change that serves both business results and human flourishing.